Gold’s dual functions as an investment and as a symbol of sentiment, as well as the fact that it evokes a variety of strong emotions, consumers place greater value on gold than is simply reflected in its monetary value. But in times of anxiety and uncertainty, it has also proven a reliable investment.

The Psychology of Gold:

• People’s Perceptions: For most people, gold has a profound significance and a fundamental connection, that promotes buying. The idea that gold is a safe-haven or a store of value, could boost demand and prices higher.
• Behavioural Finance: Simply put, it is viewed as a method of preserving and transferring money from one generation of people to the next. You should consider how psychological biases as well as emotions among people affect financial decisions. Behavioural reasons like fear, greed, group mentality, and loss phobia. In terms of psychological strength, the hurt of losing outweighs the joy of winning. To prevent losses, an investor might therefore hang onto a declining asset for a prolonged period in the hopes that it would eventually come around.  A similar approach to investing could result in taking on excessive risk.
• Market speculation: In most cases, groupthink leads to speculative bubbles. Psychological elements, including sentiment about the market, momentum, and immediate price expectations, are analysed by speculators to make their trades. Their behaviour may increase fluctuation and price fluctuations, affecting the state of the market.
• Portfolio managers and investor behaviour: Investors’ opinions and points of view about gold can influence the way they approach managing risks, asset allocation, and investment choices. Financial objectives are emotional decisions because they are connected to hopes for comfort things.
• Sentimental investments: An individual who exhibits overconfidence bias tends to think highly of themselves. When it comes to investing, overconfidence bias sometimes causes consumers to overestimate their knowledge of financial markets or types of investments while dismissing professional advice. That can be a risky decision.

Social Influences:

 The tendency to copy other people’s actions is known as herd mentality with no question. Following the crowd may be more important to people than developing independent thinking skills. Herd mentality is also a problem for investors. Herd mentality refers to an investor’s propensity to follow other investors’ decisions when making investments. Investors’ technical and analytical abilities are subordinated in this situation, and their decisions are driven primarily by feelings.

Group thinking prejudice has two sides: first is the notion that “everyone is doing it.” The second is the idea that everyone will receive the same prize. Falsehood is groupthink prejudice. When a group of people emphasizes uniformity and opinion over independence.  It can be difficult to critically assess different points of view on gold. This might have the effect of creating an echo chamber, which could reinforce and magnify a specific bias in terms of investments. An example of this can be seen in the 1849 California Gold Rush’s boom and subsequent bust.